The only glimmer of excitement was of course Chanel. The Chanel supermarket was a piece of genius and so was Adsa's lightening reaction, staging a 'copy cat' George show. And as someone who always gets caught food shopping looking less than desirable it's a valuable lesson in that even the mundane can be elevated to another plane with a little lippy and of course one of those little padded chain handled bags.
A while back I posted a blog 'Brand Stand' about the pressures placed on young people in particular to be seen in the right clothes, to wear the right label. It had occurred to me that it was a little like the story of the 'Kings New Clothes' where an astute and dastardly duo duped the King out of his riches purely by appealing to his vanity. And I still think in some ways it is this very thing that drives the whole brand wagon.
It was therefore with interest that I learnt of the new trend Normcore! Its defined as bland anti-style. Dressing in a nondescript way. It would seem that what comes naturally to most of us is now, by some strange turn of fate, the height of fashion. But apparently, only if you do it intentionally and not just because you're late for work or really don't give a f**k.
But isn't that a far healthier outlook. Should I wear something because of the label or because of who endorses it. Or should I just buy what I like, what suits me and what makes me feel good about myself.
So go forth, go to the supermarket and make like it's a Chanel catwalk. Because next time you bump into that 'friend' at the shops whilst wearing your tatty jeans and a slightly greying white T shirt you can simply say 'It's Normcore darling - Normcore is this seasons latest thing'!
